Experience
Some of Our Experience
A professional history with global companies, governments and international organizations across North America, Europe, Latin America and Asia.
Consultants in business promotion and development between North America, Europe, and Latin America.
We connect companies, governments and institutions through business intelligence, marketing, communication and technology strategies, creating sustainable alliances and tangible results that drive economic growth between both continents.
Who We Are
WeProm North America is an international agency specialized in the creation, development and positioning of businesses, industries and productive sectors between North America, Europe and Latin America.
We connect companies, governments and institutions through business intelligence, marketing, communication and technology strategies, creating sustainable alliances and tangible results.
We are part of a business group with over 35 years of experience in international business development and country brand positioning for nations and states.
Our operational offices in Austin, Paris and Mexico position us as the strategic bridge to drive trade relations, foreign investment and trilateral cooperation between both continents.
Operational Offices
Group Companies
Principles
We stand on key principles that position us as the central connection point between businesses in North America, Europe and Latin America.
To connect and develop companies, entrepreneurs and governments through strategic solutions in marketing, communication and business intelligence, generating alliances that drive competitiveness and mutual growth.
To be the leading agency in business promotion and development between Europe and the Americas, recognized for our ability to create lasting connections and transform commercial opportunities into sustainable successes.
Value Proposition
WeProm North America strategically connects the markets of North America, Europe and Latin America, generating real bridges of growth, investment and collaboration.
Over three decades developing intercontinental projects and businesses for the public and private sector.
Institutional and business contacts across both continents — chambers, embassies and multilateral organizations.
Research, strategy and execution within a single team. We accompany the entire business cycle.
Deep understanding of North American, European and Latin American business environments.
"We connect cultures and economies with the purpose of generating a positive impact that transcends borders, creating a legacy of progress, collaboration and shared prosperity at an international level."
Our commitment is to turn every strategy into measurable results and every relationship into a long-term alliance.
What We Do
We drive companies, governments and institutions to develop business opportunities and international positioning through four areas of action.
01
We identify multi-sector business opportunities, evaluating the commercial, financial and strategic feasibility of new projects, launches or expansion processes.
02
We define and structure strategies for the creation, consolidation and expansion of businesses for companies and institutions in new markets.
03
We design and execute positioning strategies for countries and territories, strengthening their international reputation through the promotion of strategic sectors and attraction of foreign investment.
04
We develop technological solutions that drive digital transformation, from designing platforms and digital tools to implementing systems that optimize processes and enhance growth.
Detailed Capabilities
Assessment of new business opportunities in Europe and Latin America.
Comparative analysis of competitors in target markets.
Captive, potential and target customer profiling.
Undercover evaluation of the purchase and consumption experience at point of sale.
In the company, the market and the industry.
Perception and positioning assessment in the marketplace.
Why Us?
Because we understand how business is done on a global level. We have the relationships and contacts, the knowledge and experience to generate high-impact results.
The commercial relationship between North America, Europe and Latin America is in a phase of strategic growth, with increasing opportunities for those who know how to move with vision and precision.
WeProm North America was created to lead that connection and transform it into real economic growth and competitive advantages for all our clients and commercial allies.
Differentiation
We understand the cultural, economic and commercial contexts, allowing us to translate visions into real opportunities between continents.
We facilitate high-level relationships that drive investment, cooperation and economic development between the continents.
Research, strategy, commercial development and public & institutional relations. From market research to execution and international positioning.
Driving global strategies, international positioning, country branding and commercial expansion for both public and private sectors.
We collaborate with chambers, embassies, multilateral organizations and specialized firms that amplify our operational reach.
We combine global experience, deep analysis and precise execution to deliver solutions tailored to each market and cultural context.
We operate with agility and precision, dynamically and results-oriented, free from governmental bureaucracy.
Track Record & Impact
WeProm North America is part of the legacy of a group with over 35 years of experience, led by experts who have directed international projects in marketing, foreign trade and economic development. Our professional history includes collaborations with global companies, governments and international organizations in North America, Europe, Latin America and Asia, driving expansion projects, foreign investment attraction and country brand positioning.
Our team has directly contributed to the development of successful businesses across diverse sectors, connecting markets, boosting brands and generating results that exceed expectations.
We have successfully positioned multiple companies in new territories, optimized commercial processes and developed strategic alliances that continue to generate value today.
Each case represents more than a commercial achievement: it is proof of our ability to convert intelligent strategies into real and sustainable growth.
Experience
A professional history with global companies, governments and international organizations across North America, Europe, Latin America and Asia.
Team
General Director
WeProm LATAM
General Director
WeProm Europe
General Director
WeProm North America
Strategic Advisor
General Advisor
Lisa Lenselle
Commercial & Public Relations Advisor
Emilia López Matute
Political & Corporate Communication Advisor
Joe Karam
Process Management & Financial Risk Advisor
Josh Biner
Strategic Advisor in Operations & International Expansion
Ana Iehlen
Digital Positioning Strategies & Advanced SEO Advisor
Pablo De la Garza
Creative & Communication Advisor – Europe-LATAM
Gustavo Cuéllar
Internationalization & Business Culture Advisor
Carlos Martínez
Diplomatic Relations & International Legal Affairs Advisor
Karla González
International Commerce & Logistics Advisor
Karen Michelle Ventura Michel
Consumer & Behavioral Research Advisor
Verónica Gómez
Qualitative & Quantitative Research Advisor
Luisa Bolivar
Innovation Strategy & Design Thinking Advisor
Methodology
We design strategies, execute with excellence and generate sustainable growth with high-impact results.
We develop a clear vision, define key objectives and establish the strategic direction of the project.
We turn strategy into concrete actions, coordinating each stage with precision and a focus on results.
We optimize results, strengthen alliances and open new opportunities for sustainable expansion.
Because we understand how business is done on a global level. We have the relationships, the knowledge and the experience to generate high-impact results. Contact us and let's start building your next strategic alliance.
Austin, TX · Paris, France · Mexico